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Most hiring processes begin with a position description that has been reused for years. It lists responsibilities and requirements, but rarely explains what the person will be measured on in their first twelve months, who they will work alongside, or what the organisation is trying to change by making the appointment.
A stronger brief covers four things: the commercial reason the role exists, the outcomes expected, the capability genuinely required as opposed to preferred, and the working environment the person is joining. Writing that down usually surfaces disagreement inside the hiring team early, which is far cheaper than discovering it at second interview.
It also gives whoever is representing you in the market something specific to say. Candidates worth meeting are rarely persuaded by a duty list.
